Descriptive Analytics is the interpretation of historical data​.

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• Financial Statement Analysis

• Profitability

• Expense Analysis

• Online Marketing & SEO

• Valuation

Descriptive

Descriptive

Examples

Predictive

Predictive Analytics is the use of data, statistics and machine learning to estimate the likelihood of future performance.

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• Data Mining

• Machine Learning

• Statistical Algorithms

Examples

Prescriptive

Prescriptive Analytics suggests a course of action based on data and lets you model the future. 

  A prerequisite is descriptive and predictive analytics.

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• Strategic modelling based on high level algorithms

Prescriptive

Example